The campaign is focussing on how the risk of developing cancer can significantly be reduced through simple measures:
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Stop tobacco use and avoid exposure to second-hand smoke
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Limit alcohol consumption
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Avoid excessive sun exposure
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Maintain a healthy weight, through eating healthily and exercising regularly
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Protect against cancer-causing infections
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To reinforce its long-term commitment to combating cancer, the European Commission launched a European Partnership for Action Against Cancer in September 2009. The objective is for all EU countries to develop integrated cancer plans. The long-term aim set out by the Commission Communication is to reduce cancer by 15% by 2020.
AIM participates as a Member in the European Partnership for Action Against Cancer.
More on the Partnership here.