AIM sees potential in the Roadmap of the EC on the Revision of Information provided to Consumers. We welcome the initiative as we are convinced of the importance of properly informing consumers in order to empower them to make the right choice for their health and the environment. If the correct scenarios are chosen, the proposed measures could also encourage companies to produce healthier products in a more environmental-friendly way and thus allow both to reduce the impact of food systems on the environment and to improve public health, by contributing to tackle non-communicable diseases through better eating habits. Implementing the base-line scenarios would on the other hand constitute a missed opportunity and an obstacle to reaching the high ambitions set by the European Commission in its Farm to Fork Strategy and its EU Green Deal.

More info in our recommendations: AIM reaction_labelling roadmap_FINAL